Our great grandparents did not stand in an aisle trying to decode “heart healthy,” “gluten free,” and “keto friendly” all at once. They ate food, usually grown, raised, or baked by someone they knew. Today, most of what fills the average cart is not food in the old sense of the word. It is a recipe of industrial ingredients, chemical additives, and marketing buzzwords, carefully designed to look like food and to make you feel good about buying it.